Services / Brand Identity
Brand identity design, built as a system
A logo, a set of colours, the typefaces and the rules that hold them together, designed as one system and set up for Arabic and English from the start. On its own, or alongside the website it will live on.
- What it covers
- The logo and its versions, a colour palette, the typefaces, and a short guide to using them together
- Languages
- Planned for Arabic and English together, so the name reads properly in both
- With a website
- Designed alongside it, so the site and the brand come from the same decisions
- Price
- Quoted for your scope and agreed in writing before any work starts
More than a logo
A brand identity is the set of decisions that makes a business recognisable before anyone reads its name: the mark, the colours, the typefaces, and how they sit together on a sign, an invoice, a menu or a phone screen. The logo is one part of it, and usually the part that gets redrawn first when nobody wrote the rest down.
That is why we do not design a logo on its own. A mark without colour, type and a few rules for using it gets stretched, recoloured and set in whatever font is to hand, and within a year the business has four versions of itself. The system is what stops that.
Drawn with the website, not after it
Most businesses commission a logo from one person and a website from another, and the website then has to make something work on a screen that was only ever designed for a business card. Fine detail turns to mush at small sizes, a colour that looked rich in print fails on a phone, and the mark has no version that fits in a browser tab.
When the identity and the site are designed together, those problems are solved before they exist. The mark has a version for a favicon and a version for a shopfront, the colours are chosen to stay readable on a screen as well as on paper, and the type works in a paragraph as well as in a headline.
Arabic and English from the first sketch
A brand in Lebanon or the Gulf usually has to work in two scripts, and most identities are drawn in Latin letters with an Arabic version added later by someone else. The two then look like they belong to different companies.
We plan both together. The Arabic and English versions of the name are set to sit side by side at the same weight, and the colours and typefaces are chosen with both scripts in mind. Neither one is a translation of the other.
What is included
- A logo, with versions for wide spaces, small spaces and a single colour
- A colour palette that stays readable on a phone as well as on paper
- Typefaces chosen to work in Arabic and in English
- A short written guide, so whoever uses it next gets it right
- Every file handed over, for screen and for print
What it costs
A brand identity is quoted for its scope rather than from a published floor, because a new business that needs its name set properly and an established one reworking a familiar mark are different jobs.
The figure is agreed in writing before any work starts, and it does not move after that unless you ask for something new. If you are building a website with us at the same time, both go into one quote.
The website plans are published in full, and an identity is quoted alongside whichever one you choose.
When you do not need one
If customers already recognise your logo and it holds up on a screen, keep it. A new identity is not a step every business has to take before it gets a website, and we will say so rather than sell you one. The website is then designed around the brand you already have.
Questions about brand identity
What is included in a brand identity?
The logo and its versions for different spaces, a colour palette, the typefaces, and a short guide that says how to use them together. Every file is handed over for screen and for print. What we do not design is a logo on its own: without the rest, it gets redrawn by whoever uses it next.
How much does brand identity design cost?
It is quoted for your scope, because a new business and an established one reworking a mark its customers already know are different jobs. The figure is agreed in writing before work starts and does not move after that. If we are also building your website, the identity and the site go into one quote.
Do I need a new brand identity before I build a website?
Not always. If your logo is recognised and works on a screen, we design the website around it and tell you so. A new identity earns its cost when you are starting out, when the business has changed what it is, or when the only copy of your current logo is a blurry image somebody once sent on WhatsApp.
Can my logo work in both Arabic and English?
Yes, and it is planned that way from the first sketch. The Arabic and English versions of the name are set to sit side by side at the same weight, in typefaces made for each script, so neither looks like an afterthought.
Can you design the identity and the website together?
Yes, and it is the version we recommend. The mark gets a version small enough for a browser tab, the colours are chosen to stay readable on a phone, and the website is built from the same decisions rather than adapted to them afterwards.
Built on the same foundation
Tell us what the brand has to carry
Describe the business, who it sells to and what it is called in each language. You will get an honest answer within one working day: what the identity involves, what it costs, and whether we are the right studio for it.