Blog
Writing about the web, without the jargon
What we have learned building sites for clinics, shops and studios: what makes a page fast, what search engines actually reward, and where the money really goes.
7 min readLebanon, Small Business, Ownership
Should a business in Lebanon use .com or .com.lb?
A .com.lb needs a registered business and a Lebanese postal address. A .com needs neither. Which fits your customers, and does either help you rank?
Read it8 min readAI, Ownership, Web Design
Can AI build your website, and what are you left with a year later?
Yes, AI can build your website in an afternoon. Whether that was a good idea depends on who controls the site and its web address a year later.
Read it8 min readUX, Small Business
Your website gets visitors but nobody contacts you: how to find out why
Before paying for more traffic, check the contact path. Send yourself a test enquiry, tap every number and link, and find out which problem you have.
Read it8 min readAI, SEO, Lebanon, UAE
How to get your business recommended by ChatGPT in Lebanon or the UAE
No form or fee buys a place in ChatGPT's answers. What you can control in Lebanon or the UAE: a clear website, one name per language, matching listings.
Read it7 min readSmall Business, Basics, SEO
Do I need a website if I have Instagram and my business runs on WhatsApp?
If Instagram brings the enquiries and WhatsApp closes the sale, a website may solve nothing yet. The signs in your inbox that say it now has a job.
Read it7 min readPricing, Small Business, Lebanon, UAE
Why are websites so expensive, and what changes the price?
Why website quotes differ so much: page layouts, ready words and photographs, extra languages, booking and payments, and decisions nobody has made.
Read it8 min readPricing, Ownership, Lebanon, UAE
Pay monthly or pay once for a website: what do you keep?
Hosting, maintenance and website rental are three different bills. What each buys, and what a business in Lebanon or the UAE keeps if payments stop.
Read it7 min readOwnership, Lebanon, UAE
Who owns my website if my designer disappears?
Three checks to see whether your domain, hosting and website files are still yours when a designer goes quiet, for shops in Lebanon and the UAE.
Read it7 min readSEO, Google Business Profile, Lebanon, UAE
Why is my website not showing on Google?
A missing website and a missing map listing are two different problems. Five checks that tell you which one you have, and what to fix first.
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Would rather just ask someone
Reading about it is slower than describing your business and getting an honest answer within one working day: what it takes, what it costs, and whether we are the right studio for it.